- Job Title
- Managing Director
- Company
- Solar Promotion International GmbH
- Country
- Germany
Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.
April 07, 2025Opening Speech with MENA PV Market Outlook
10:30 am - 11:00 am
Opening Speech with MENA PV Market Outlook
Solar installations are on the rise. The deployment is expected to continue over the next four years, reaching 617 GW in 2027. The energy transition towards renewables is well under way in the Middle East and North Africa. The region has advanced and ambitious energy investment and diversification plans in place, driven by the need to meet growing energy demand, promote economic growth, maximize socioeconomic benefits and meet decarbonisation objectives. Analysis for IRENA's World Energy Transitions Outlook (WETO) reveals that the region could obtain almost 26% of its total primary energy supply from renewables by 2050, while the renewable share could reach 53% in the power sector.